The turn of this century brought in with it a technological boom which over the decade has changed the way we see everything around us. The digital boom in recent years has also transformed the way businesses operate. From conglomerates to local kiranas the digital disruption has affected and changed all. This is where Amazon comes in, Amazon India has been working to enhance the ecommerce space in the country. This has led to its association with MSMEs and the efforts to build digital infrastructure, one such pillar is Amazon Smbhav.
The Amazon Smbhav campaign, in partnership with the Times Network, brings forth stories of small businesses and their inspiring stories of hard work and resilience, especially in the recent times. This campaign showcases testimonials from Amazon sellers across programs, from women entrepreneurs, neighbourhood shops, artisans, startups and manufacturers talking about how they have grown their business despite the pandemic by selling online on Amazon.
Over the past decade, Amazon India has enabled and empowered lakhs of MSMEs. More and more local shops, small businessmen and artisans have hitched their enterprises to Amazon, thus fuelling the ‘Make in India’ led growth of the nation.
